Product Animation for Trade Shows - Should You Invest?
- Liam James
- May 29, 2025
- 3 min read
Trade shows are busy places. Everyone is trying to get noticed, meet new people, and show off what they do best. So how can you make sure your booth stands out in the crowd?
One great way is by using product animation, which is a short video that shows how your product works or what makes it special using CGI. Here’s why having a product animation at your booth can make a big difference and some examples we have done for clients.
1. It Grabs Attention Fast
People walking by your booth only look for a second or two before moving on, especially at large events. A moving video catches their eye much faster than a sign or photo. A well-made animation can stop them in their tracks and give you a chance to start a conversation.
2. It Makes Complicated Ideas Easy to Explain.
If your product is hard to explain or works in a unique way, animation can help. Instead of trying to describe it, you can show it in action. This makes it easier for people to understand what your product does and why it matters.
We completed this video for LVD, which they used at Euro Blech 2024 to grab attention at their booth. Check out the full case study.
3. Helps to Leave a Professional and Modern Impression
A clean, high-quality animation shows that your company is serious and up-to-date. It gives your booth a tech-savvy, polished look, something that really helps if you're trying to impress buyers, partners, or investors. Low quality visuals can be a huge turn off, which can contribute to less sales and less conversations at these trade shows.
4. It Works Even When You’re Busy
Sometimes your team is talking to other people or away from the booth. A product animation keeps working even when you can’t. It keeps visitors engaged and tells your story on repeat, all day long. This is a vital element when you only have a few members of staff at the show but your product is gaining attention, Including contact information in the video or near means that you may gain leads without even speaking to the customer.
5. You Can Use It Again and Again
A good animation isn’t just for trade shows. You can also post it on your website, share it on social media, or send it in emails. It’s a smart investment that keeps working for your business long after the event is over.
We created this 3d product animation for Arrow Group, they have now used this video at multiple trade shows and across their marketing channels.
6. It Keeps People at Your Booth Longer
The longer someone stays at your booth, the more likely they are to ask questions or want to learn more. A short video gives them something interesting to watch and more time for you to talk to them.
7. It’s Safer and Easier Than a Live Demo
Some products are big, heavy, or tricky to show in real life for example the laser cutting machine from LVD above. With animation, you don’t have to worry about setup or safety. You can show your product in the best way possible.
Trade shows are your chance to shine, and a product animation helps you do just that. It pulls people in, shows them what you do, and makes your booth stand out.
If you want to make a strong first impression, tell your story clearly, and stay ahead of the competition—a product animation is the way to go. Thinking about adding animation to your next event? Contact us to discuss if we can help take your marketing to the next level!
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