Our Product Animations
Here are just a few of our product animations. Our team of expert 3D animators and motion designers use the latest CGI technology to create lifelike, professional and creative videos that can help you push your marketing to the next level. 3D animation is a growing strategy used by brands in a variety of industries to help them create content that is not possible in the real world. This allows us to create ideas and visualizations that can help push a brand image or marketing strategy, without the limits of real world parameters .
Our product animation clients
High Quality Product Animation Services
3d product videos are our speciality! These videos or animations are used to help sell your product. We will talk through the strategy of the video with you to ensure that you get the most return on your investment. This includes discussing the use cases of the video, target audience and the key features to highlight. We will always focus on a high quality output including photorealistic lighting, dynamic motion and advanced techniques such as particle or fluid similation.
What makes a great
3D product animation?
Clear Direction:
It's really important to have a clear understanding of where the animation is going. This means a strong storyboard / script is vital. We should have an idea of the messages and ideas that the animation will portray and the feelings the viewer will experience while watching.
WOW moments:
We love to include a few moments that make the viewer go WOW. This could be an extra detailed section in a mechanical breakdown or a clean dynamic transition between shots. The animation should be memorable and have an aura of quality.
Achieves its goal:
It's very important that we keep in mind the reason for creating the animation. Is it to drives sales by creating a sense of customer confidence or by selling features, is it to educate the viewer on how to use the product, is it to spread brand awareness and tell a memorable message or slogan?
How we create a
3D Product Video
Brief / Storyboard
The first stage of our process is a brief, storyboarding and a script. If you already have ideas you can provide a creative brief, we will implement this into our plans and create a script, storyboard, soundtrack and mood board for animation depending on the requirements .
Lighting and Materials
Once the animation blocks are approved the next stage is to add realistic materials and lighting to the scenes. This is the most important step for quality as we create photorealistic lighting set ups that match the theme of the video. We will then share a low quality version of the video as well as high resolution stills.
Modelling / Animation Blocking
From a technical standpoint the next stage is to 3D model the files (if required) and set up the first animation blocks. These are blocked out sections that show the overall camera motion, sequence of events and product positioning.
Post-Production
The last stage is post production, here we will do any sound design, captions, 2d effects, video editing and color grading. The amount of post production work depends on the project but we generally want to have the content looking great out of the 3D software with post production being an embellishment rather than necessary for quality.
Types of Product Animation
Let's talk about the type of CGI techniques we use at Renderly. We can use a variety of these techniques in one video to create the perfect animation. Generally you can expect the more complex styles to have a greater impact on cost, such as fluid/particle simulation, complex mechanical breakdowns and exterior scenes
Exploding / Breakdowns
Why not show your customers what your product is really made of? We can breakdown and explode mechanical or organic objects to show the insides. Our clients have used this for advertisement or educational purposes. These can be a dynamic addition to your website home page or a chance to explain specific tech features on your item.
Fluid Simulation
Fluid simulation is a complex VFX / CGI technique that uses computer generated simulations of real fluid to emulate its behaviour. We can then give this simulation materials and manipulate the way it interacts with the virtual scene such as collision objects or wind / turbulence sources.
This technique is particular effective in the beauty / healthcare industry but can also be used for electronic devices or other general products.
Renderly Ltd.
3D Rendering & Animation Creative Studio
Cambridge, United Kingdom