How product animation can boost your sales

A good product is sometimes not enough, you need marketing! There are many layers to this but commissioning a product animation might be what you need to get your product off the ground!. To really get ahead, brands need to get creative about how they convey their product's value, function, and personality.

Product animation turns static visuals into engaging, dynamic visual stories. It shows your product in action, highlights its most valuable features, and makes complex ideas simple. When used strategically within a wider marketing plan, it's been shown to significantly increase engagement, trust, and — most importantly — sales.

Let's explore how product animation drives sales growth and why it might be the marketing missing link for you.

What is product animation?

Product animation is the application of animated graphics to highlight a product's features, functionality, and benefits. Animation has the power to bring your product to life, illustrating it in various scenarios, breaking it down layer by layer, or illustrating how it addresses real-life issues, these animations will be structured on a frame by frame basis, essentially a string of computer generated images which creates a video. This will be exported in your standard video files such as MP4 or MOV, to be used across your marketing channels.

A recent 3d product animation we completed for LVD.

How does product animation impact your sales?

Now lets take a look at the various ways product animation could help you!

Eye Catching Visuals:

The internets attention span is now less than 8 seconds. Visuals that are animated are much more engaging than static pictures or text. They catch the attention of the viewer instantly and draw them in, your product is more likely to leave an impression before your customers scroll away.

Highlights Key Features and Benefits:

With animation, you get total control over where you direct your audience's focus. For example if you want to showcase the items durability, adaptability or quality, we can use high end VFX techniques to highlight these areas, to ensure your USP is clear.

Boosts your brands credibility:

This is an important one, which will have an effect on your sales but can be difficult to measure. You may not even realise this is affecting your product. If the customer does not feel comfortable in the quality and credibility of your product, they will not believe it will serve as a good investment for them. High quality product animation speaks volumes for your product, it suggest the product is professional and the company is serious abouts it's integrity.

Product animation we created for better bicycles.

Supports originality and story telling:

Animations are quickly translatable across different audiences or campaigns. You can create versions that resonate with different demographics, or express a message that speaks emotionally to your target customer, this can be achieved through the visual design style, the sound design, voice over or the pacing.

Story-based marketing is an extremely strong method of captivating your audience — and animation is the perfect way to express this.

Explain how your product works:

Some clients we work with have very innovative products, with great designs. For example Arrow Group have a brilliant design for their monitor arms. Including a 'no tools' installation and the monitors arm just click into the monitors with ease. We helped them show customers how this works through product animation, it's a lot easier to show rather than tell! If you have a product that has a unique solution to a problem but needs some explanation to reveal the true genius of your creation, product animation can be a fantastic way to visualise this. As an additional benefit of this, you can also see a lower rate of returns or negative reviews from customers who do not understand how to use your product.

Real world examples of product animation becoming a success.

Tech Gadgets:

Companies like Apple and Samsung tend to use sleek 3D animation to introduce new device features months ahead of launch, creating hype and pre-orders.

Furniture and Home Goods:

IKEA uses animation to demonstrate assembly procedures, reducing buying stress and return rates.

Automotive:

Car manufacturers create animated images of internal workings (e.g., safety features, engine efficiency) to educate customers at product launches.

Conclusion: Why Your Brand Needs Product Animation Now.

Product animation is a true sales accelerator. By building trust for your product, you are able to speed up the customer process from initial interest through to purchasing.

Whether you're launching a new product, re-visiting your site, or trying to drive engagement on social media. Investing in high-quality product animation can help give you that competitive edge your business needs.

Ready to bring your product to life? Start exploring how animation can transform your sales strategy today and check out our product animation services.