3D Animation for Industrial Machinery
- Renderly
- Jun 26
- 2 min read
Collecting marketing material of industrial machinery is never easy. Most marketing managers will understand this.
The problem with using real photos and videos for these products.
When your product is a massive, multi-million-pound automated system or manufacturing machine, you cannot simply toss it into the back of a car and drive it to a customer’s facility for a quick demo. Spending the time to demo the product takes away from production time, it is limited in your ability to showcase the internal workings of the machine, its expensive and time consuming.
Even when you do accomplish organizing a photoshoot at a physical location for these machines, you can often find its difficult to get high quality and professional shots as you are limited to the lighting of a industrial warehouse, these can also be lacking in the style department.
Compare that to the ultra-clean and high definition 360s we created for LVD below. We have worked with them for a number of their products to help them create better content at an affordable price within reasonable timeframes.
How 3d animation can assist in your marketing.
Another hurdle in machinery sales is explaining what happens inside the machine, a lot of the time this is the main key selling point of the machine.
3D animation allows you to show the internals of your product and also visualize how it operates.
Take sheet metal fabrication leader LVD as a prime example. When launching their advanced "Laser TWO" fiber laser cutting machine, they utilized our 3D animation service to showcase the system’s modularity, which was a key selling point for the product.
The animation visually demonstrated how three distinct modular versions of the product seamlessly transition into one another, while highlighting its fine laser cutting capabilities and adaptability. Trying to explain that level of flexibility using just a brochure or text is incredibly difficult, but a 60-second animation makes it instantly clear.
The video can also be designed to be stylish and be presented with a high-tech premium feel, which can help sell the product as premium technological asset, which it is! Akin to the marketing material of apple and other consumer technology which is much easier to shoot.
Installation / Explainer Animations:
Good luck pulling apart your industrial machine with thousands of small pieces of machinery to show the internal workings. At Renderly we have the experience and tools to visualise the inner workings of these amazing products.
We can also create educational / installation animations which help to explain how to set up your product or isolate its key components. For example take a look at this explainer / installation video we did for CareSurgical.
Work with us on your industrial machinery.
At Renderly we offer high quality renders and animations for industrial machinery, we can work with your existing CAD files to apply materials and then export next level marketing material. We create animations specifically for trade shows which can help get the best return on investment at these events, grabbing attention and starting conversations.
Get in touch for a quote and use our animations at your next trade show like these clients below.
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